By Virtual Assistant extraordinaire, Jaime Lee Mann, of Mann Made Time

Being a virtual assistant, clients will often ask you for advice on what real esate specific software would be the best for them to use. Some are interested in lead management, some want a reliable contact database, others may not be sure of what they want, but they know they need a real estate specific software program to help streamline their business.

Here is your chance to really ‘WOW’ your REP clients, whether they are brokers, top producing agents or brand new to the industry. LeadtoClose will help bring their business to new heights and they will be singing your praises for all the following reasons:

1. Having stumbled upon such a unique tool.
Everyone’s heard of the classics in the real estate software market, but you’re out there networking online, learning about all of the new products as they become available, and LeadtoClose is in a league of its own. You will not only be recommending a product on the cutting edge of technology, you will have found a lead management software which will allow your agent to easily track each and every lead he receives, while allowing him to share all of this information with his virtual assistant. Unlike most other real estate specific software, there is no additional charge for having an administrator use the account.

2. Money, money, money.
What’s the best way to impress a real estate client? Save them money.
You will save your clients money on telephony services because LeadtoClose supplies a toll free number to the agent which includes a comprehensive voicemail system.

You will be helping the agent make more money by staying on top of all of their leads and converting more leads to clients with less effort. With LeadtoClose, they will now know as soon as a lead comes in and they will be able to follow up with them right away using the customizable drip marketing features.

You will be able to report to your client on where their marketing dollars are generating the most business. LeadtoClose tracks each new lead by the source it came from (lawn sign, brochure, newspaper ad, etc.) and which property generated the interest. At any time, with a couple of mouse clicks you can present your client with a clear picture of where their money is being spent most wisely in their advertising efforts. What other program can do that?

3. A new education in lead management.
If you offer lead management as a service to real estate agents, do you feel that your clients take advantage of it? Lead management tends to be an area that is overlooked by many real estate professionals, though it is such an integral part of any business which is fueled by leads – especially real estate. By introducing your clients to LeadtoClose, you will be helping them to see how important it is to ensure that their leads are being managed properly – something they may not have thought about before. This will become evident when they see how many leads they actually get in the run of a day and they start to wonder what was happening with them before you told them about LeadtoClose!

4. They’ve never been so on top of new leads.
You will know the second a new lead comes in from ANY source whether it’s a telephone message, email or a web form. If your client has a high maintenance vendor who demands to know the activity on their property, you will be able to provide him with detailed information. Exact numbers so they can impress their own clients, as well as potential clients if they mention this in their listing presentations. Your client will be positioned perfectly to get repeat and referral business by appearing to be so organized and providing such top notch customer service. Using the powerful and unique “ACRE” feature of LeadtoClose, any lead that comes in can be instantly assigned a sales action plan and can be sent an email message right away, ensuring them that their inquiry has been received and they will be responded to promptly. Everyone knows by now that a buyer expects a reply within an hour when they send an email to a real estate agent. If they don’t receive one, they move on. Help your client catch all those leads and turn them into paying clients.

5. Improved communication with you!
Interactive task lists will allow you to assign items to your client that must be taken care of, but your client will be able to designate tasks to you as well. These tasks appear on your client’s LeadtoClose ‘to do list’ as well as your own. If a task has been designated to you, your client can click on the ‘designated’ or ‘completed’ tab to see whether it was assigned to you and/or whether it was completed. You can finally show how on top of things you really are!

Chances are, you already have become indispensable to your real estate clients, but take it one step further by recommending they consider LeadtoClose for their lead generation, lead management and customer relationship management needs.